Download Developing New Functional Food and Nutraceutical Products by Debasis Bagchi, Sreejayan Nair PDF

By Debasis Bagchi, Sreejayan Nair

Developing New useful foodstuff and Nutraceutical Products offers severe info from conceptualization of recent items to advertising, aiming to offer a great realizing of the whole method via distinct insurance of key ideas, particularly innovation, rules, production, quality controls, and advertising and marketing.

Chapters supply insights into marketplace and aggressive research, product layout and improvement, highbrow estate, factor sourcing, rate keep watch over, and revenues and advertising innovations.

  • Examines key concerns in product improvement
  • Provides a streamlined technique for product development
  • Addresses production and quality controls demanding situations
  • Includes key classes for a winning product release and powerful advertising

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Cobranding partnerships between ingredient suppliers and manufacturers, 4. Increased focus on science and claims validation, 5. Growing demand for sustainable and eco-friendly products, 6. Explosion in active nutrition as consumers become more health conscious, 7. Emergence and popularity of innovative dosage and delivery forms, and 8. Rise of the millennials and a new paradigm on health and wellness. Developing New Functional Food and Nutraceutical Products. 00001-8 Copyright © 2017 Elsevier Inc.

In short, suppliers are being asked to step up and participate more aggressively in terms of both effort and dollars. And that seems fair. Why should manufacturers be required to foot the branding bill alone? After all, the comarketing concept is to share both the risks and the rewards. 1 IS BRANDING ALWAYS THE RIGHT STRATEGY? Branding is the ongoing process of creating and maintaining a unique and compelling brand image in the minds of current and potential customers. Building brand awareness, acceptance, preference, and most important loyalty for an ingredient is not a simple or inexpensive process, and companies should carefully consider whether or not branding and/or eventually cobranding is the best choice.

Cinnamon helps manage blood sugar and rosemary boosts liver function. In short, spices make a valuable addition in nearly every condition-specific category. 15 INGREDIENT POWER PLAYERS Antioxidants continue to be the belle of the ball, primarily due to increased consumer awareness and demand. Shoppers may not know what antioxidants are, but they do know they are good for health and wellness. Likewise, the other power players in functional foods and beverages continue to be fiber, soy or whey protein, Omega-3’s, and probiotics/prebiotics.

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