Download Corporate Media Production, by Ray DiZazzo PDF
By Ray DiZazzo
With the arrival of cheap gear, there are extra possibilities than ever within the box of company media creation. This booklet examines all features of this artistic box, from thought improvement to the ultimate levels of postproduction. The ebook additionally clarifies the jobs of the author, manufacturer, director and buyer whereas targeting the dynamics between those key gamers. This in-depth booklet captures all of the technical and artistic components utilized in the construction of media within the company global. the hot version has been up to date to mirror the most up-tp-date media creation, enhancing, supply codecs and approaches, with an emphasis on DV. there's fabric at the new electronic video cameras and non-linear modifying platforms, in addition to an elevated dialogue of audio sweetening. a brand new bankruptcy on evaluate demystifies this severe method, and there's a new dialogue of multimedia. * up-to-date to hide the electronic video revolution's impression at the instruments of company media construction * Covers the inventive and technical elements of the task * crucial wisdom for an individual making plans a profession in company video
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Extra info for Corporate Media Production,
By taking the first logical step in producing a corporate program: developing a simple front-end analysis—a brief, highly focused look at the basics of what the client wants to accomplish, who the audience is, how the program will be used, and whether it will really benefit the department and the company as a whole. In other words, the producer sets up an initial client meeting and, from the facts gathered in that meeting, develops a document called a program needs analysis (PNA). PROGRAM DESIGN In order to write the PNA and use it effectively, a producer must first understand how design information helps guide program development.
This videotape program will attempt to capitalize on these two factors to excite and motivate employees. AUDIENCE KNOWLEDGE/ EXPERIENCE Many audience members will have had brief contact with the Sell One Service program, and thus will be familiar with its general workings. Details of Win the Connection will be very similar and will be provided by the live presenter. The videotape, however, may provide a basic overview. AUDIENCE ATTITUDES AUDIENCE Most audience members are experienced NuComm employees.
Computer animation and still graphic images are developed by the graphic artist. These images are most often developed in preproduction or postproduction, but a graphic artist is sometimes required in live productions as well when the images created need quick revision or updating before going on the air. THE OFFLINE EDITOR The offline editor works closely with the director immediately following production. He or she uses workprints of the footage to create a rough cut of the program. The director may sit in on these edit sessions to verify that the scenes are playing out as he or she had envisioned.