Download CIMA Revision Cards: Organisational Management and by Bob Perry PDF
By Bob Perry
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Extra info for CIMA Revision Cards: Organisational Management and Information Systems (CIMA Revision Cards)
Firms that market goods and services to other firms (unlike business to consumer (B2C) markets). B2B marketing differs because the purchaser makes purchasing decisions on behalf of the organisation. g. a department that identifies a need to replace a piece of equipment. Influencers, who affect the buying decision, often based on their technical expertise. Buyers, who raise orders and sanction payment. Ultimate users. KK K K Business to business (B2B) KKK Fast-moving consumer goods (FMCGs) 39 ————————————————————————————————————————— Marketing Marketing and business contexts The added 3 factors to the ‘four Ps’ become relevant: People.
Be revised and updated. KKK K K K Analysis is required of external factors: Customers: buying habits, nature, expectations, etc. The market: is segmentation possible? What is our market position, might we want to develop markets in future? Competition: Who? On what basis are they competing? What is their strengths and weaknesses, track record, etc? What could be done and how do we bridge the gap from where we are now? 45 ————————————————————————————————————————— Marketing Social responsibility and marketing K K K KK Certain ethical questions arise, including: To whom do we sell?
Groups and teamwork (Hawthorne Studies) formed because work satisfaction depends to a large extent upon the social relationships. Competencies and goal setting: the core competencies needed for success. Management style. 56 ————————————————————————————————————————— ––––––––––––––––––––– People Issues: Motivation, Rewards and Ethical Considerations Examples of job evaluation schemes: K K KK K Points-factor evaluation scheme Ranking/market rate method Rank benchmark jobs and plot a line. Plot market rate information on the benchmark jobs.