Download CIMA Revision Cards: Organisational Management and by Bob Perry PDF

By Bob Perry

CIMA Revision playing cards are the single fabrics written and recommended by way of CIMA. they supply succinct yet whole assurance of all of the significant issues of the recent CIMA 2005 syllabus. The pocket-sized, spiral-bound layout permits them to be carried round simply, making them important assets anyplace you're. Diagrams and bulleted lists are used all through to exhibit the main issues as essentially and concisely as attainable. This simplifies the syllabus and makes the issues effortless to benefit and take into account. CIMA Revision playing cards supply: * examination suggestions and tricks * A precis of all of the key subject matters of the recent syllabus* visible aids to consolidate studying * examination centred, pocket sized revision publications summarising the main themes of the hot CIMA syllabus * Diagrams and tables all through toughen key techniques and relief reminiscence retention and keep in mind * simply moveable dimension - perfect for wallet and luggage

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Firms that market goods and services to other firms (unlike business to consumer (B2C) markets). B2B marketing differs because the purchaser makes purchasing decisions on behalf of the organisation. g. a department that identifies a need to replace a piece of equipment. Influencers, who affect the buying decision, often based on their technical expertise. Buyers, who raise orders and sanction payment. Ultimate users. KK K K Business to business (B2B) KKK Fast-moving consumer goods (FMCGs) 39 ————————————————————————————————————————— Marketing Marketing and business contexts The added 3 factors to the ‘four Ps’ become relevant: People.

Be revised and updated. KKK K K K Analysis is required of external factors: Customers: buying habits, nature, expectations, etc. The market: is segmentation possible? What is our market position, might we want to develop markets in future? Competition: Who? On what basis are they competing? What is their strengths and weaknesses, track record, etc? What could be done and how do we bridge the gap from where we are now? 45 ————————————————————————————————————————— Marketing Social responsibility and marketing K K K KK Certain ethical questions arise, including: To whom do we sell?

Groups and teamwork (Hawthorne Studies) formed because work satisfaction depends to a large extent upon the social relationships. Competencies and goal setting: the core competencies needed for success. Management style. 56 ————————————————————————————————————————— ––––––––––––––––––––– People Issues: Motivation, Rewards and Ethical Considerations Examples of job evaluation schemes: K K KK K Points-factor evaluation scheme Ranking/market rate method Rank benchmark jobs and plot a line. Plot market rate information on the benchmark jobs.

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